Wildberries named TOP 10 brands from Tatarstan
KAZAN, RUSSIA. Wildberries company, the largest online retailer in Russia, presented the rating of the most popular brands of the Republic of Tatarstan.
Products from the Republic are in high demand among buyers: for 9 months of 2019, Wildberries sold 400 thousand units of goods, which is 9 times more than last year. Today, the online store presents 100 brands from Tatarstan, the highest demand – in the segment of clothing and footwear.
TOP 10 brands from Tatarstan by turnover*:
- Pavlotti (t-shirts, knitwear)
- Runa (necklaces, bracelets, brooches)
- Eliz21 (brooches, hairpins, beads, hair bands)
- DIDILIYA (outerwear)
- Ramina (dresses, skirts)
- Ricoco (women's clothing)
- AniSima (dresses, skirts)
- Daria Zuykova (costumes, dresses)
- Veil (national dress)
- Matex. (bags and backpacks)
*according to the sales of the online store Wildberries for 9 months. 2019. Products manufactured under these brands are manufactured in the territory of the Republic of Tatarstan.
As noted in the company, in addition to business and everyday sales of Muslim and national clothing from Tatarstan are also growing: dresses for namaz, hijab, turban and burkini. For 9 months of 2019, their turnover at Wildberries increased by 1.5 times compared to the same period last year.
"One of the most frequently asked questions in our meetings with small businesses in the framework of weekly balance commissions held in the Republic is assistance in organizing the sales system of their products. We often hear that business is experiencing difficulties with access to the shelves of large retail chains. Working with online retailers should fundamentally change the situation. We see the success of a number of Tatarstan companies that have already established online sales channels and will continue to create conditions for the development of this service. And our next step is to promote the entry of small businesses to foreign markets using the accumulated experience of Internet trade, " said Farid Abdulganiev, Minister of economy of the Republic of Tatarstan.
"We are confident in the high potential of our cooperation with manufacturers in the region: the number of partners of the company from Tatarstan annually doubles. Local entrepreneurs produce unique products of high quality, which are in demand among our customers in all countries of presence of the company: traditional and religious clothing, Handicrafts-jewelry, jewelry, dishes. Thanks to the active development of e-Commerce channels, the products of national manufacturers can be presented not only in the region, but also abroad, " the press service of Wildberries commented.
To develop cooperation with local suppliers and manufacturers, the company will open a Wildberries B2B expertise Center in Tatarstan, combining logistics and educational functions. In addition, in the first half of 2020 it is expected to launch the first stage of a new distribution center in the territory of PSEDA Zelenodolsk. The implementation of these initiatives will allow Tatarstan suppliers to reduce their own logistics costs, expand the range and increase turnover in the e-Commerce segment.
Wildberries
Wildberries is the largest online retailer in Russia, operating on the market for 15 years. The geography of the company's presence covers five countries: Russia, Belarus, Kazakhstan, Kyrgyzstan and Armenia. The turnover of Wildberries in 2018 increased by 72% and reached 118.7 billion rubles, for 9 months of 2019-by 84% to 140 billion rubles. The company has over 30.000 employees. Every day on Wildberries about 500 thousand orders are issued. Own network of points of delivery of orders totals 5,8 thousand points in five processed.
Wildberries product range has over 2.6 million products from 21 000 Russian and foreign brands: clothing and footwear, accessories, beauty products, baby products, appliances and electronics, home goods, jewelry, food, books and more. About 40% of goods are produced in Russia.
For the third year in a row, Wildberries has become the largest online store in Russia in terms of online sales according to the analytical Agency Data Insight. Research company Infoline recognized Wildberries as "The fastest growing retailer in Russia by the end of 2018". The company ranks 4th in the Forbes ranking of "TOP 20 most expensive companies in Runet".